Just got an email from Nokia, announcing the new sharing tools on OVI (Finnish for ‘door’ I believe). Here is a screenshot, below – I will dive in a bit more and see what it does (if you have tried it… let me know and post a comment below). On first sight, the most interesting part here seems to be the deep tie-ins with the mobile, of course. Nokia is (and has been) correctly realizing that sharing and user engagement is (and will be even more so) the #1 driver of web traffic and brand loyalty. (note / disclosure: I have done a few speaking engagements for Nokia – but this post is not related to that fact :).
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