A week last Monday Lee Dryburgh, Founder of the eComm Conference interviewed me via Skype.
You can download it as a 96kbps MP3 via the event's blog, above (24.1 meg, 37 minutes).
Additionally the full transcript is there as well. I am speaking at this conf on WED March 3, 4.30 pm, and will be posting my presentation shortly afterwards -stay tuned.
The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media – the Next Big Thing?
Gerd Leonhard, Media Futurist, MediaFuturist.com
Date: Wednesday, March 4 Time: 4:30 – 4:50 PM Location: Salon EImagine a world where unfiltered and limitless access to content is
bundled directly into your access to the networks. A world where 'your
cloud' holds all kinds of content, your social network connections,
your community, and your context (i.e. meta-content), your meta-data
and your interaction-trails, and where access to all of this is
feels-like-free, legal, always-on and fully mobile, on any and all
platforms. This is the future we are heading into, and telecoms,
content-owners and brands / advertisers must forge entirely new
partnerships. We are starting to see content creators and
rights-owners aborting their long-standing quests for total control,
and instead looking to build their audiences and share revenues. So
where is this trend going to take us, what do we need to do in order to
turn content (music, video, TV, news, games, books…) into a new and
truly growing business that is really web-native, where are the
big opportunities for telecoms, operators, social networks and
rights-holders, and what will the new business models look like? In
this context, Gerd will also address topics such as the flat rate for
digital music, ISP/Operator + Content bundling examples in Europe and
Asia, copyright 2.0 and the future of content commerce, the shift from
control-economy to attention & trust economy, the latest
developments in next generation advertising, and the growing economic
power of those 'new generatives' (> Kevin Kelly).
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