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The Future of Content & Telecom: my presentation at the Emerging Communications Conference in San Francisco

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As promised, here is the PDF with the slides from my presentation at today's eComm Conference in San Francisco (sorry for the delay in posting this – had to have dinner first;)

Download Future of Content & Telecom Gerd Leonhard @ eComm Conf 2009 PDF

" Imagine a world where unfiltered and limitless access to content is
bundled directly into your access to the networks. A world where 'your
cloud' holds all kinds of content, your social network connections,
your community, and your context (i.e. meta-content), your meta-data
and your interaction-trails, and where access to all of this is
feels-like-free, legal, always-on and fully mobile, on any and all
platforms. This is the future we are heading into, and telecoms,
content-owners and brands / advertisers must forge entirely new
partnerships.  We are starting to see content creators and
rights-owners aborting their long-standing quests for total control,
and instead looking to build their audiences and share revenues. So
where is this trend going to take us, what do we need to do in order to
turn content (music, video, TV, news, games, books…) into a new and
truly growing business that is really web-native, where are the
big opportunities for telecoms, operators, social networks and
rights-holders, and what will the new business models look like? In
this context, Gerd will also address topics such as the flat rate for
digital music, ISP/Operator + Content bundling examples in Europe and
Asia, copyright 2.0 and the future of content commerce, the shift from
control-economy to attention &  trust economy, the latest
developments in next generation advertising, and the growing economic
power of those 'new generatives' (> Kevin Kelly)…"

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