Here is the PDF (incl. some slides I did not actually get to show due to time restraints;) of my presentation at the RSA: download Future of Content and Creativity Gerd Leonhard at RSA London PDF 16MB
About the event (tweets here)
"The internet is radically disrupting most of the traditional content
distribution and selling models, starting with music and games,
followed by TV, film, books and print publishing. Once everyone
is always-on, mobile and hyper-connected, and everything is available
everywhere, how will content be created, distributed, marketed,
consumed, and paid for? Who will do what, for whom, and how will the
traditional players such as broadcasters, record labels, publishers and
distributors adapt? If new players, starting with telecoms, device
makers, advertisers and brands, indeed move into the content business,
what will be their challenges and opportunities?
challenging financial climate, how do we reconcile the need to reward
enterprise and secure sustainable revenue streams, with the
expectations and demands of the “freeconomics” generation? What kind of
legal, regulatory and cultural framework do we need to ensure that this
new eco-system of creators, consumers and intermediaries generates more
benefits for all involved?
Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF).
Chair: Ralph Simon, CEO, The Mobilium Advisory Group and Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas.
Suggested hashtag for Twitter users: #rsamedia
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