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The Future of Mobile Content (presentation at CMMA 09 in Singapore)

Picture 35 This is part 2 of my presentations at CommunicAsia 2009 in Singapore:
The Future of Mobile Content, TV & Entertainment

The content industries are seriously challenged by the Internet’s
disruptive forces – it may have taken longer but is really hitting home
now. Many trusted business models are no longer working, copyright and
value traditions are being challenged, and content consumption is
drastically changing, everywhere. Now that Internet access is becoming
a default part of just about every mobile phone, even more drastic
changes are on the horizon. Who will pay for what kind of content on
mobile phones, when, why, where and how? Will mobile TV and mobile
music finally take off, and what will be the future business models?
Where the opportunities are and where are the minefields and myths that
need to be discarded….

CMMA Future of Mobile Content Singapore Gerd Leonhard Public (PDF 12.7MB)

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