Very soon, a majority of people around the world will no longer connect to the Internet via desktop computers tethered to cables, or notebooks 'tethered' to WLAN boxes. Instead they will use their mobile devices (fka 'phones'). These experiences will be personalized, custom-made, location-aware, timely, interdependent, social, contextual and most importantly, 100% under the users' control.
In many developing countries, the first browsing experiences will be via mobile applications or mobile browsers. This is a huge shift for marketers, brands, content owners and ecommerce companies. Check out my recent presentations on Mobile Marketing and Mobile Content (both were held @ CommunicAsia 2009)
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