Fellow Futurist and Keynote Speaker Monty Metzger recorded this video while we were both attending the Monaco Media Forum in November 2009. Some bottom lines:
- Giving fair and reasonable permission is a much better strategy than complaining about so-called digital piracy
- The problems of the music industry are way beyond Spotify, and won’t be solved merely by open, free market mechanisms – we need a new, collective digital music license, asap
- Today, music fans want to listen first, and then pay – and the industry insists on the reverse (see WMG’s recent ‘No’ on free streaming in the U.S.). Key question: do they prefer control over compensation??
- To waive a huge stick at the ISPs, and to try make them responsible for solving the music industry’s issues, is a very bad idea, and won’t put money into anyone’s pockets
- The selling of mere 0s and 1s is not really a business anymore – it’s no longer about distribution, it’s about converting attention into ‘new generatives’
The 2nd video is from MIDEM2009 and further elaborates on pretty much the same topics. Enjoy. RT.
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