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Immediate Media Futures: my preso at the Guardian CMS: data is the new oil; forcing to buy is like… forcing to love

CMS_logo140x84 I really enjoyed being at the Guardian's Changing Media Summit in London, last week. Not only is the Guardian one of my favorite online news-sources but I also got a chance to talk to Wikipedia's Jimmy Wales, during the event, and I met tons of great and inspiring people – London is always a goldmine for that.  So, as promised, below is the slideshare version of my presentation as well as the direct link to the low-resolution PDF download; feel free to download and re-use as you like (under the usual creative commons, attribution / non-commercial license).

Some of the bottom lines from my presentation:  1) in content and media, we are rapidly moving from just selling 'stuff' i.e. copies of content, to selling services and experiences 2) EGOsystems are rapidly becoming ECOsystems; i.e. because we are all (well, most;) connected now we must create and implement mutually beneficial business models that are based on market-making and revenue sharing 3) Trying to enforce control when trust is crucial is a very bad idea, i.e. the quickest path to failure in this new content economy 4) In the content industries, the concept of mostly 'selling copies' is becoming 'toast' – "New Generatives" baData new oil no
glsed on access must urgently be created and delivered 5) The future is in selling -and bundling – access, not (just) copies, and the ecology of selling access is totally different – we must get used to it! 6) The content 2.0 economy will work only in conjunction with a new approach to what telecom companies, ISPs and mobile  operators will and can do, going forward. The creation of a new telemedia ecosystem is needed to really solve the key issues that the Internet has made even more urgent to solve 7) All content is shifting to the cloud, and Media As A Service (MaaS) will become a standard, very soon 8) therefore, as I have said many times before, data is the new oil (!!) 9) Value, Reason, Price, Ease of Payment and Packaging are the main success factors in selling content online 10) Most business models in the content industry will be based on a constantly changing mix of 'I pay, you pay, they pay' 11) A message to Murdoch et al: Forcing to Buy is like Forcing to Love!

Download Future of Media Guardian CMS Public Gerd Leonhard Low Res blog (3.8MB PDF)

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