Broadcasting, TV, Radio & Film , GeneralPosts , SoLoMo and Social Media , Trends , Mobile , Gerd's Presentations , Future Scenarios , Globalization , Technology , Publishing, Newspapers, Magazines , Law and Legal Business , Advertising , Telecom and Wireless , Marketing , Content & Media , Big Data , Business, Commerce and Trade , TeleMedia , Communications and PR , Philosophy

Friction is Fiction: the Future of Media & Business (my presentation at Next10 Berlin)

Next10 was  nice event; lot's of good conversations there. In the morning (May 11, 2010), I gave a presentation on the topic of my last book, "Friction is Fiction". You can download the book's PDF via Lulu (for $3.99) or buy the newly updated black & white dead tree version for a smashing $19.99), and if you really are adverse to spending anything you can ask me for a free, low-res version of the book (via Twitter is best). Friction is Fiction explains how before the Internet (and mobile) it was possible to generate revenues by essentially forcing the users to pay, i.e. via scarcity, distribution hurdles, dominance. This no longer works (at least, in most cases) – Liquidity is what is needed, Trust replaces Control and the winners are lubricating the digital economy.  Check out this slideshow – and please share it widely!

Reblog this post [with Zemanta]

This post has been read 827 times!

Learn about the future

original feedView Feed XML

Learn about me

×
×
Google+