The Future of Advertising: Interaction before Transaction (AdTech London)

Here is the high-resolution PDF of my talk at AdTech London yesterday. Some of the key points:

  • Data is the new Oil
  • Interaction before Transaction
  • Social Networks are Broadcasters (and the biggest, actually)
  • Targeted and personalized advertising will support a lot of 'feels like free' content
  • Get ready for the Tribalization of Business
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Futurist Gerd Leonhard


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