About Gerd , Big Data , Broadcasting, TV, Radio & Film , Business, Commerce and Trade , Content & Media , Culture, Society and Art , Economics and Capitalism , Future Of , Gerd's Videos , Inspiration , Legacy , Mobile , Music Business , Philosophy , SoLoMo aka Social Media , Technology , Telecom and Wireless , The Futures Agency , Trends , Wisdoms

New video: “Friction is Fiction” explained

This video summarizes the key messages of my 2009 book "Friction is fiction" (free PDF). The bottom line is that in a networked and digital society we can no longer merely rely on FRICTION i.e. planned hurdles and carefully placed obstactles to enforce payments or otherwise get paid for something. Most traditional  friction points – whether in media / content, communications / marketing or business and commerce – can now be easily bypassed (see free music streaming vs itunes, Youtube / Netflix vs cable-tv, whatsapp vs sms etc), and this trend will only accelerate. IMHO I think it will suit us better to get used to it now, i.e. we may want to lessen our dependence on friction and increase our efforts to monetize based on radical user empowerment. Think Zappos not Barnes & Noble. Be sure to watch this related video recorded at TedXWarwick on the same topic.

Enhanced by Zemanta

This post has been read 137 times!

Share This:Share on FacebookTweet about this on TwitterBuffer this pageShare on LinkedInShare on TumblrShare on Google+Pin on Pinterest

Learn about the future

original feedView Feed XML

Learn about me

×
Google+