Corporations That Don’t Practice Social Responsibility Can’t Hide Anymore | Co.Exist: World changing ideas and innovation

This is quickly becoming a fact of life in the networked economy.

Corporations That Don’t Practice Social Responsibility Can’t Hide Anymore | Co.Exist: World changing ideas and innovation

Umair Haque sums it up well in his new book Betterness: Economics for Humans: “The bigger picture of twenty-first-century competition is richer, more nuanced and complex. Companies are beginning to be judged against a whole new set of criteria by customers, governments, communities, employees, and investors. They’re already saying, so you made a profit. Yawn. Did you actually have an impact? Did what you do have a positive, lasting consequence that was meaningful in human terms?” A responsible brand can no longer hide behind a company that doesn’t factor in this new set of criteria.
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