Google Pays Users for Browsing Data | Digiday

Well, I have said it a few times before, and this is just another verification .. Data is the new Oil.Google Pays Users for Browsing Data | Digiday

Google is building an opt-in user panel that will track and analyze people’s online behaviors via an extension to its Chrome browser, called Screenwise. Users that install the plug-in will have the websites they visit and the ways in which they interact with them recorded, and they will then be paid with Amazon gift cards worth up to $25 a year in return.

According to Google, the project is essentially a market research tool, and information gleaned from it will be used to improve its products and services for its users.

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