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Midem 2012: Understanding Marketing in a Networked Society (video)

This video just went live on the MIDEM Youtube channel, see the panel description here

"We now live in a digital society, networked, mobile, social and always-on. In this super-noisy, decentralised world of constant self-broadcasting, liking, sharing and networking, how will an artist, a manager, a label or publisher, or any other business get attention, and reach their audiences? If interaction comes before transaction, what does marketing look like in the next few years? How does one build a strong brand in this world…"

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