The enemy of innovation is the mandate to prove it: why companies need futurists

Via TFA's chief curator Stowe Boyd • Why Companies Need Futurists, Not Analysts, via FastCompany:  Roger Martin, the author of The Design Of Business (on my reading list), makes a great case for futurists:

"Most companies try to be innovative, but the enemy of innovation is the mandate to “prove it.” You cannot prove a new idea in advance by inductive or deductive reasoning. You cannot prove a new idea in advance by inductive or deductive reasoning…"

Comment: I like this argument 😉

Thai future return sign

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