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Gerd Leonhard interviewed by Joris van Heukelom (Future of Advertising: SoLoMo:)

I was interviewed before my presentation at IAB NL’s Mobile Inspiration Congress (see the PDF here),  by Joris Heukelom (chairman of IAN Netherlands and Owner of MakerStreet). A good summary on many of the key issues that will impact the future of advertising, mobile and social.

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