Good piece on trappings of ‘Big Data’

Key point, below – love the term ‘spurious intimacy’ 🙂 Is this the rebirth of TV?

MediaTel: Newsline: All this talk about big data makes me feel uncomfortable.

The second hurdle is the so-called averaging of data. This produces the phenomenon which you can call “I don’t know you, but I know your type”. It’s what cookies do. The end result is a sort of spurious intimacy, correct up to a point but ultimately wrong in that it fails to capture your real essence or soul – an essence that may never be captured because there is no data for that.

 

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