Fellow speaker and kinda-futurist Brian Solis has released a new book – am reading it right now and would definitely recommend it. Hugh McLeod @gapingvoid did the illustrations – great stuff, too.
The future of business comes down to shared experiences. And it is these shared experiences that can often trump your product or service. In his new book, best-selling author Brian Solis explores the importance of experiential design and how to navigate the evolving landscape of new consumerism. What’s the Future of Business focuses on four distinct moments of truth and examines how customer behavior unfolds and flourishes in the new world.
This post has already been read 1553 times!