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Apps: The New Corporate Cost-Cutting Tool

http://online.wsj.com/article/SB10001424127887324678604578342690461080894.html TRUMBULL, Conn.—The biggest mall in town stopped staffing its customer-service desk in January. But perched on that same desk recently was a plastic cutout of a hand holding a smartphone. “Download the free app,” it said. Apps may be creating new jobs for developers and marketers.

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