The future of advertising will be… Good stuff via The Media Online

Trust will be everything. Social media and our real-time connections have prompted a new age of transparency and consciousness around values, motivations, behaviors and outcomes of institutions. Doing good marketing and advertising means embracing responsibility and accountability throughout your organization’s entire value chain.

via The future of advertising will be… | The Media Online.

Good read, nails it.

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Futurist Gerd Leonhard


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