Nielsen releases study that proves causal relationship between Twitter and TV ratings – Lost Remote

Nielsen has just released a major study for the social TV world. The study “proves there is a causal relationship between Twitter conversation and TV ratings — the volume of Tweets influences the number of TV viewers,” as described by Twitter’s communications team referencing Nielsen’s big announcement.


This post has already been read 1720 times!

comments powered by Disqus

Futurist Gerd Leonhard


Futurist Gerd's Personal Newsletter