Baroness Greenfield, professor of pharmacology at Oxford University, in a 2012 interview with the British publication The Daily Telegraph warns of the damage that social networking sites like Facebook may create for our adolescent future. Ms. Greenfield stated that her “fear is (of adolescents) having an identity extremely constructed and dependent on the moment-by-moment reactions of others (that) will make people less robust and constantly at the mercy of the outside world.” She later points to a website called Klout as an example, which based on adolescents’ Facebook profiles each individual is given a score, leaving adolescents to be placed in an “ultimate beauty contest” where you can never win leading to an identity that is “lacking in self-esteem, overly narcissistic and, at the same time, in constant anxiety.”