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The future of media: paywill models, robot journalists… and a new media ecosystem The content industries are beginning to come out of ‘the valley of death’, i.e. the era of when everything had to be free and instant. Mobile platforms are emerging as a big opportunity, payment is becoming easier, users are beginning to value quality and relevance over simple torrents of information, and by 2020 almost 6 billion people will be connected on high-speed, high-definition networks. Gerd will show the way ‘backwards from 2020’, point out the emerging opportunities, myths (such as the paywall panacea) and challenges, along the lines of Alan Kay’s famous quote ‘the best way to predict the future is to create it’.
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