Great theme and video: labels are for cans not for people (coca cola ad campaign)

Didier Marlier, a good friend, leadership expert and fellow Futures Agency speaker / member, posted a great story about labelling people today, here, entitled  “relationships are pathways to the intelligence of the system”

The video below was embedded in his post – it shows how different people think about each other when the room is completely dark and only the spoken word matters.   Coca Cola Middle East used this concept for an interesting ad campaign during Ramadan, removing all labels from all Coke cans.

In a statement, Coca-Cola explains the thinking behind the campaign: “In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world’s most well-known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices

 

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