“Advertising might have been a necessary evil to get these companies off the ground, but there is no reason to stick with it for ever, especially if – and when – they manage to destroy all competition and make the world dependent on their platforms.”

Welcome to the new feudalism – with Silicon Valley as our overlords | Evgeny Morozov
https://www.theguardian.com/commentisfree/2016/apr/24/the-new-feudalism-silicon-valley-overlords-advertising-necessary-evil
via Instapaper