Category: Advertising

Things to Hang on Your Mental Mug Tree | Edge.org – some great morsels from Rory Sutherland

  “There’s a rather lovely company in the UK that pays people who are housebound—whether for medical reasons, or are caregivers—to handwrite envelopes and letters. You could regard this as a very silly thing to do, but in costly signaling theory terms, it makes perfect sense. The open rate of these ...

My presentation at UBA Trend Days in Brussels: Technology, Humanity, The Future – and what does all that mean for Marketing?

More details on the event here Here is the deck (20 MB PDF): Gerd Leonhard UBA Brussels Technology Humanity and Marketing Public low res

Great theme and video: labels are for cans not for people (coca cola ad campaign)

Didier Marlier, a good friend, leadership expert and fellow Futures Agency speaker / member, posted a great story about labelling people today, here, entitled  “relationships are pathways to the intelligence of the system” The video below was embedded in his post – it shows how different people think about each other when ...

▶ Short video on why the future of advertising is intelligent – or none. Futurist Speaker Gerd Leonhard at Guardian AdSummit 2013 – YouTube

▶ The future: intelligent advertising. Futurist Speaker Gerd Leonhard at Guardian AdSummit 2013 – YouTube.

Short video on ‘advertising of the past’ versus advertising in the future

This is a a short clip from my 2013 presentation at the Guardian advertising summit. Download the slides here …from tracking, targeting, tempting and terrorising to sense-making... Some best-of’s:

▶ The Most Epic Safety Video Ever Made #airnzhobbit – YouTube

▶ The Most Epic Safety Video Ever Made #airnzhobbit – YouTube. Nice job!  Great advertising IS Content!

Update: VIDEO and pdf with my slides. Agency Symposium in Hunter Valley (AUS): the future of advertising, marketing and agencies

More information on this event here.  Download the PDF: Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public-web  8.5MB Dropbox version (same file). Dropbox high res version (34 MB PDF) NEW: the video is now available   The Future Of Business, Media And Advertising – The Next 5 Years The exponential progress in technology is ...

Video and slides of my presentation at the Guardian Advertising Summit in London: Datawars and the Future of Privacy & Advertising

 UPDATE: here is a transcript of my speech: Datawars and the Future of Advertising (600k PDF) Low res version via dropbox (10MB PDF approx) Low res version via Owncloud PDF Here is the video at The Guardian’s page (includes the entire panel discussion)

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