“Facebook didn’t shy away from the marketing opportunities AR provides. In fact, it embraced the idea that you could hover your viewfinder over a restaurant and be told its Yelp rating, or find messages your friends leave you in public locales by peering through the camera lens on Facebook’s app. It seems clear that for every consumer benefit AR provides, there will also be a corporate one designed to exploit our attention, extract our wants and needs, and attempt to sell us products.”

Facebook’s plans to augment reality are as dystopian as they are smart
https://www.theverge.com/2017/4/20/15375694/facebook-augmented-reality-dystopian-future-f8-2017
via Instapaper