Category: Branding

Things to Hang on Your Mental Mug Tree | Edge.org – some great morsels from Rory Sutherland

  “There’s a rather lovely company in the UK that pays people who are housebound—whether for medical reasons, or are caregivers—to handwrite envelopes and letters. You could regard this as a very silly thing to do, but in costly signaling theory terms, it makes perfect sense. The open rate of these ...

Nice video of a recent session for Sanoma NL: the Future of Media (what will happen to advertising?)

How do you keep the advertisers happy without selling out readers? – The future of media show – Episode 1 | Special thanks to Christopher and Jonathan Marks http://youtu.be/vYKsMNXCrx0

The Next Big Thing You Missed: How Starbucks Could Replace Your Bank (via Wired Business) *Must Read

Great piece; good fit with some of my current work in the banking sector. The Next Big Thing You Missed: How Starbucks Could Replace Your Bank | Wired Business | Wired.com. You probably haven’t seen a bank teller since the Bush administration, but you’re on a first-name basis with the barista at ...

Luxembourg Wort Interview with me (in German), Meet me for my keynote at LUX conference May 22

If you speak German check out this nicely crafted interview with me, in today’s Luxembourg WORT newspaper (biggest local daily newspaper), by Pierre Leyers.  I will be speaking at the Luxembourg Business Conference next week Wednesday, May 22, on The Future of Business in a Networked Society. Meet me there ...

Meet me in KL May 28: Future of Digital Marketing Malaysia 2013 (Econsultancy Event)

I really look forward to this event in KL Malaysia: Future of Digital Marketing Malaysia 2013 | Econsultancy.  If you are interested please ping me for some discount codes! KEYNOTE 1 – Gerd Leonhard, Futurist: ‘The Reset of Marketing, Branding and Media – the next 5 years.’ The SoLoMo (social-local-mobile) Internet is ...

Must-read: 13 Mobile Trends for 2013 and Beyond (slideshow by JWT Intelligence)

As usual, this JWT presentation has a lot of great nuggets in it – be sure to take a look here (Slideshare) 13 Mobile Trends for 2013 and Beyond (April 2013) from JWTIntelligence

Gerd’s Guide to Disruption, Part 3: Transition Traumas, Brands with Purpose, Interdependence not Independence

Greetings everyone, this is part 3 of my ongoing series on disruptive trends and how they will impact our near-term future (i.e. the next 3-5 years). Part 1 is here, part 2 is here. If you enjoy these posts please feel free to share them anywhere you want – and/or ...

How Top Brands Are Using Twitter’s New Vine App

Good read. How Top Brands Are Using Twitter’s New Vine App To Stand Out From The Social Video Crowd | Unruly Media.

In the Multiscreen World, Context Is King (Nikesh Arora via Harvard Business Review)

Some very good snippets here, see below – Context is King, indeed. In the Multiscreen World, Context Is King – Nikesh Arora – Harvard Business Review. Part of the reason for this is that we can no longer deduce a customer’s context purely by the device she is using. We used to ...

Video Interview with TheDrum: future of branding and media

Nice cross-post from TheDrum. Gerd Leonhard, futurist and CEO of The Futures Agency talks to The Drum while at the Social Media Week about his predictions the role of data will have on the world of business, and how social media will impact upon that. He also discusses the use of incetivisation ...

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