Tech giants are profiting — and getting more powerful — even as the global economy tanks (via WaPo)
There are really two Americas right now,” said Scott Galloway, a marketing professor at the New York University Stern School of Business and author of “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.” “There is Big Tech and there is everyone else. They can do what very few companies can do, which is play offense in the middle of a pandemic.”
28
Apr 2020
Gerd Leonhard’s presentation at Digital Copenhagen 2019: Technology, Humanity: the future (and what about Marketing?)
Pretty cool event here in Copenhagen today: Digital Copenhagen 2019. ...
27
Nov 2019
Does the Internet know too much about you? Meet The New Organs project
Can our devices be controlled? Are microphones and cameras being turned ...
07
Apr 2019
Cats and guacamole: a reflection on platform loyalty and information fiduciaries.
Jonathan Zittrain, Founder of the Berkman Klein Centre for Internet & ...
15
Mar 2019
“Dear Tech Company”: A nice counter-narrative to IBM’s promotional video
On 12 Feb 2019, IBM published a new video advertisement ...
11
Mar 2019
Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says (via Forbes)
“A massive majority of consumers believe that using their data ...
19
Feb 2019
Things to Hang on Your Mental Mug Tree | Edge.org – some great morsels from Rory Sutherland
Another thing worth bearing in mind is countersignaling, which, unlike signaling, seems to be uniquely human. There aren't cases of peacocks who demonstrate their extraordinary genetic quality by having really shitty tails. What seems to happen with humans is you have multiple parallel status currencies, and quite often you will signal your position on status by adopting none of the status currencies of the class immediately below your own, or by essentially demonstrating zero effort in standard status currencies. An unwashed bass guitarist in a cool rock band, for example, can get away with poor levels of hygiene, which signals: "I'm so sexy by dint of my bass guitar playing skills that I can get away with not making an effort in any of these conventional areas." Sometimes it's done as a positional thing, and sometimes it's done as a pure demonstration of handicap.
Relevance theory [from Dan Sperber and Deirdre Wilson] might be another thing that's interesting. In other words, replacing the “conduit” idea of communication with this idea that we communicate the minimum necessary for the recipient to recreate the message within their own head using context as a very large part of the information. Those interesting new theories of communication, which don't always sit with the Claude Shannon theories, are worth exploring. A very simple manifestation would be jokes which, like IKEA furniture, demand some self-assembly on the part of the recipient.”
Things to Hang on Your Mental Mug Tree | Edge.org
https://www.edge.org/conversation/rory_sutherland-things-to-hang-on-your-mental-mug-tree
via Instapaper
13
Aug 2017
My presentation at UBA Trend Days in Brussels: Technology, Humanity, The Future – and what does all that mean for Marketing?
More details on the event here Here is the deck ...
15
Mar 2017
Great theme and video: labels are for cans not for people (coca cola ad campaign)
Didier Marlier, a good friend, leadership expert and fellow Futures ...
28
Nov 2015
How to advertise using your competition: Trojan Mailing video by DHL
Great idea – unorthodoxy rules!
30
Apr 2015
Hilarious video: will it blend? Blendtec’s Tom Dickson crushes the new Apple Watch (and Siri, too)
Gotta love this one!
30
Apr 2015
▶ Short video on why the future of advertising is intelligent – or none. Futurist Speaker Gerd Leonhard at Guardian AdSummit 2013 – YouTube
▶ The future: intelligent advertising. Futurist Speaker Gerd Leonhard at ...
26
Nov 2014
Short video on ‘advertising of the past’ versus advertising in the future
This is a a short clip from my 2013 presentation at ...
11
Nov 2014
▶ The Most Epic Safety Video Ever Made #airnzhobbit – YouTube
▶ The Most Epic Safety Video Ever Made #airnzhobbit – ...
24
Oct 2014
Update: VIDEO and pdf with my slides. Agency Symposium in Hunter Valley (AUS): the future of advertising, marketing and agencies
More information on this event here. Download the PDF: Future of ...
18
Sep 2014
Video and slides of my presentation at the Guardian Advertising Summit in London: Datawars and the Future of Privacy & Advertising
UPDATE: here is a transcript of my speech: Datawars and ...