This may be my best virtual keynote so far: The Great Transformation – our future (for LinkedIn Latam)
MUST WATCH… and please share. This is the complete 1080p ...
25
Jul 2020
The Tyranny of Convenience – made me think (via the NYT)
“In the developed nations of the 21st century, convenience — that is, more efficient and easier ways of doing personal tasks — has emerged as perhaps the most powerful force shaping our individual lives and our economies. This is particularly tr...
23
Mar 2018
Things to Hang on Your Mental Mug Tree | Edge.org – some great morsels from Rory Sutherland
Another thing worth bearing in mind is countersignaling, which, unlike signaling, seems to be uniquely human. There aren't cases of peacocks who demonstrate their extraordinary genetic quality by having really shitty tails. What seems to happen with humans is you have multiple parallel status currencies, and quite often you will signal your position on status by adopting none of the status currencies of the class immediately below your own, or by essentially demonstrating zero effort in standard status currencies. An unwashed bass guitarist in a cool rock band, for example, can get away with poor levels of hygiene, which signals: "I'm so sexy by dint of my bass guitar playing skills that I can get away with not making an effort in any of these conventional areas." Sometimes it's done as a positional thing, and sometimes it's done as a pure demonstration of handicap.
Relevance theory [from Dan Sperber and Deirdre Wilson] might be another thing that's interesting. In other words, replacing the “conduit” idea of communication with this idea that we communicate the minimum necessary for the recipient to recreate the message within their own head using context as a very large part of the information. Those interesting new theories of communication, which don't always sit with the Claude Shannon theories, are worth exploring. A very simple manifestation would be jokes which, like IKEA furniture, demand some self-assembly on the part of the recipient.”
Things to Hang on Your Mental Mug Tree | Edge.org
https://www.edge.org/conversation/rory_sutherland-things-to-hang-on-your-mental-mug-tree
via Instapaper
13
Aug 2017
Gerd Leonhard’s slide-deck and presentation: APMF Jakarta July 25: exponential change, technology, humanity and media
Here it is! Thanks for your interest. More about the ...
25
Jul 2017
Interview with Futurist Gerd Leonhard: Swiss Marketing Tag 2017 in Luzern (in German): Technology vs Humanity
Thanks to Marketing Tag 2017 und an Susanne Wille (10 vor ...
20
Mar 2017
My presentation at UBA Trend Days in Brussels: Technology, Humanity, The Future – and what does all that mean for Marketing?
More details on the event here Here is the deck ...
15
Mar 2017
Nice video of a recent session for Sanoma NL: the Future of Media (what will happen to advertising?)
How do you keep the advertisers happy without selling out ...
21
Jan 2015
Update: VIDEO and pdf with my slides. Agency Symposium in Hunter Valley (AUS): the future of advertising, marketing and agencies
More information on this event here. Download the PDF: Future of ...
18
Sep 2014
The slides of my presentation on the future of Content and Marketing (Headoffice NL event October 17 2013)
Here are the slides from Headoffice's Netherlands Content Marketing Event ...
17
Oct 2013
Good piece on big data myths (informationweek.com)
Myth 3: Big Data Yields Certainty A well-trodden business aphorism ...