Tag: Advertising

Nice video of a recent session for Sanoma NL: the Future of Media (what will happen to advertising?)

How do you keep the advertisers happy without selling out readers? – The future of media show – Episode 1 | Special thanks to Christopher and Jonathan Marks http://youtu.be/vYKsMNXCrx0

▶ Short video on why the future of advertising is intelligent – or none. Futurist Speaker Gerd Leonhard at Guardian AdSummit 2013 – YouTube

▶ The future: intelligent advertising. Futurist Speaker Gerd Leonhard at Guardian AdSummit 2013 – YouTube.

The slides with my presentation at RDV Media in Montreal: Future of Media and Marketing in a digital world

Here are the slides from today’s event in Montreal, as promised!:   Future of Media Marketing Montreal Gerd Futurist Speaker PUBLIC-web  12 MB PDF Dropbox version: high res 44 MB PDF  Dropbox low res version, same file on Owncloud MÉDIAS, COMMUNICATIONS, MARKETING : QUEL AVENIR POUR L’INDUSTRIE?   Les tendances lourdes auxquelles font face ...

Microsoft’s Skype Translator will translate voice calls on the fly (via The Verge)

Microsoft’s Skype Translator will translate voice calls on the fly | The Verge. I have talked about this for the past 3 years, and now it’s a here: ‘deep neural networks’ technologies have finally tackled this challenge. Watch this video and imagine how this will change media and advertising going forward! ...

Nice “Future Of Advertising” cartoon by Tom Fishburne

One of the more memorable scenes from the 2002 movie Minority Report was a dystopian view of advertising in the year 2054. The protagonist, John Anderton, walks through a mall, where retina scanners match his identity with purchase history so that billboards can pitch personal ads to him as he ...

The future of advertising will be… Good stuff via The Media Online

Trust will be everything. Social media and our real-time connections have prompted a new age of transparency and consciousness around values, motivations, behaviors and outcomes of institutions. Doing good marketing and advertising means embracing responsibility and accountability throughout your organization’s entire value chain. via The future of advertising will be… | ...

Good piece on trappings of ‘Big Data’

Key point, below – love the term ‘spurious intimacy’ 🙂 Is this the rebirth of TV? MediaTel: Newsline: All this talk about big data makes me feel uncomfortable. The second hurdle is the so-called averaging of data. This produces the phenomenon which you can call “I don’t know you, but I know ...

Sink or Swim: Digital Publishers Need to Be Bold | Wired.com (comments)

FT's Rob Grimshaw says (defending the FT's paywall): "Many news publishers are now facing up to the reality that online advertising isn’t replacing revenues lost from print. Newspaper Association of America figures show annual print ad revenues for the industry have dropped from $47 billion at their last peak in ...

Three Technologies that Will Change the Way We Shop | AdAge

Three Technologies that Will Change the Way We Shop | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age "The opportunity to have customized offers and loyalty rewards based on our proximity to the shelf will be transformative for both marketers and shoppers…"  Give this concept some thought…! Related articles "The ...

Short video: I program my media – it does not program me (switching from Push to Pull)

Broadcasting (TV, Radio) is switching from Push to Pull.  And so is advertising!  Let me know what you think:) Related articles Content Futures: short video by Futurist Gerd Leonhard (mediafuturist.com)

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