Tag: Advertising

New video: 5 customer engagement trends by Gerd Leonhard (future of marketing)

A short, new video of an interview with me, kindly produced and provided by mycustomer.com, recorded after a recent keynote engagement at the Tradedoubler conference in London, September 23, 2010, containing some useful nuggets on the future of marketing and advertising – take a look and let me know how ...

The Future of Advertising: Interaction before Transaction (AdTech London)

Here is the high-resolution PDF of my talk at AdTech London yesterday. Some of the key points: Data is the new Oil Interaction before Transaction Social Networks are Broadcasters (and the biggest, actually) Targeted and personalized advertising will support a lot of 'feels like free' content Get ready for the Tribalization of Business The Future of ...

Egosystems become Ecosystems: the future of media, marketing and business (my presentation at DoLectures 2010)

Blogging this aboard a train from Wales to London; on my way back from one of the most amazing events I have attended in a long time: DoLectures in Cardigan, Wales (UK); see more details at their blog, here. I was invited to speak on one of my key topics: ...

MusicNetwork Interview on the Music Business “The Future of the Future”

The Future of the Future: Gerd Leonhard looks ahead (published today in TheMusicNetwork) 16 August 2010 The main shift is going to be away from the downloading of content and owning of CDs and more towards music in the cloud. That is going to happen with most media, starting first with ...

The Future of Media: Presentation at Estacio de Sa / Telezoom event in Rio de Janeiro

Wow – this was a marathon presentation on The Future of Media, in Rio de Janeiro, today (pictures  of me at Corcovado to follow ;); 2 hours + on pretty much any topic related to the Future of Media: access versus ownership, egosystem to ecosystem, control vs trust, content flat ...

The Future of News, Publishing and Media: Monetizing Content (Presentation at the INMA World Congress)

Here is my presentation from today's event in New York City – more details later! NYC INMA Gerd Leonhard Low_res PDF The Future of News, Publishing, and Media: How to Monetize Content In the Next 3 Years "The challenge of how to monetize content in a digitally networked and always-on ...

Meet me at the INMA World Congress in NY (April 27): Keynote on how to monetize content in the next 3 years

I am delighted to have been invited to hold a keynote at the International Newsmedia Marketing Association (INMA) prestigious World Congress in New York City, on April 26-28, 2010. Here is what I will talk about (Tues, April 27, 9am):  The Future of News, Publishing, and Media: How to Monetize ...

Attention is the new Currency (and Data is the new Oil)

I wrote the first part (about attention) in my blog-book "The End of Control" in 2007 – and it's becoming even more true, today, so I figured I would collate some of my 2007 writings on this, below. The 2nd part (Data is the new Oil) is more recent but ...

The Future of Content in 140 Characters: Music=404, Ctrl=MiA, TeleMedia>6Y and GWHTLC !

Today, Jeff Pulver's 140 Character conference in London presented a whole new challenge to me: make a presentation on "The Future of Content" with less than 140 characters i.e. in true twitter style (at least as far as the headlines and bullets are concerned), and deliver it in 10 ...

New Content Logic: my presentation at TACD / Paris Accord Meetings

I just spend 2 very interesting days with the Trans-Atlantic Consumer Dialog people in Paris, for the new Paris Accord negotiations.  I held a very short (yes…I can do that, too) presentation on the Future of Content – here is the PDF, below. Please feel free to reuse under ...

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