Tag: Agencies

What the Marketing Agency of the Future Will Do Differently (HBR)

Listen up, Agency People:) What the Marketing Agency of the Future Will Do Differently – Mitch Joel – Harvard Business Review. Content as media. Content was used as chum for brands. Brands blog, podcast, tweet, post and more in hopes of drawing consumers over to their home base (which was — ...

New video: 5 customer engagement trends by Gerd Leonhard (future of marketing)

A short, new video of an interview with me, kindly produced and provided by mycustomer.com, recorded after a recent keynote engagement at the Tradedoubler conference in London, September 23, 2010, containing some useful nuggets on the future of marketing and advertising – take a look and let me know how ...

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Futurist Gerd Leonhard

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