Tag: Branding

Video Interview with TheDrum: future of branding and media

Nice cross-post from TheDrum. Gerd Leonhard, futurist and CEO of The Futures Agency talks to The Drum while at the Social Media Week about his predictions the role of data will have on the world of business, and how social media will impact upon that. He also discusses the use of incetivisation ...

Requirement for next-generation marketing: the willingness to relinquish control (David Cushman)

This is a very powerful presentation by David Cushman, called Adapting Brands to the Networked World. My favorite 2 images: versus: Adapting Brands To The Networked World View SlideShare presentation or Upload your own. (tags: brands marketing)

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Futurist Gerd Leonhard

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Futurist Gerd's Personal Newsletter

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