Tag: Marketing and Advertising

A quick summary: the future of media

Just a quick infographic / collage on the future of media, below. For more details, check out this video, and this slideshow.. and the links below. Enjoy. PDF: Download Gerd Leonhard summary future of media Related articles Short interview at ICTQatar: the future of media, music, advertising… and futurism (mediafuturist.com) The ...

New video: 5 customer engagement trends by Gerd Leonhard (future of marketing)

A short, new video of an interview with me, kindly produced and provided by mycustomer.com, recorded after a recent keynote engagement at the Tradedoubler conference in London, September 23, 2010, containing some useful nuggets on the future of marketing and advertising – take a look and let me know how ...

My presentation at StartMuseum Duisburg: Social Media & Museums (in German)

This one is in German language: my thoughts on Social Media and Museums. Note that there is still lots of English language stuff in there… give it a whirl. Präsentation vom StartMuseum 2010 Event in Duisburg: Soziale Medien und Museen (Twitter) You can download the high-resolution PDF via Slideshare (below, approx. ...

My presentations on Social Media & Mobile Futures (MedienForum NRW) – here is the combined PDF of both (English version)

Enjoy! Use Slideshare or just Download the LowRes version: Medienforum Gerd Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English) View more presentations from Gerd Leonhard. Related articles by Zemanta The Future of News, Publishing and Media: Monetizing Content (INMA Wordl Congress) (mediafuturist.com) A must watch: full-length video of my talk on ...

The Future of Marketing in a Broadband Culture (presentation at FoDM London)

Here is the PDF from today's presentation at EConsultancy's Digital Marketing event in London: low resolution / quick download version (use slideshare to get the high resolution download, 25MB):   Download Future of Marketing in a Broadband Culture FoDM LowRes Gerd Leonhard The Future of Marketing in a Broadband Culture (FoDM Conference London) View ...

A must watch: full-length video of my talk on the Future of Communications and Social Media at NBS Brazil

Here is a real must-watch: a 90 minutes tour-de-force on pretty much anything you'd ever want to know on the Future of Communications, Marketing, Advertising, and (Social) Media. This presentation (and the event that was put on by the NBS agency who have also graciously provided this video recording) got ...

Update: presentation from MIPTV 2010: Social Media & Building an Entertainment Brand Online: Push to Pull

As promised, here is a quick, direct upload of my presentation at MIPTV in Cannes: Download Social Media from Push to Pull MIPTV gerd leonhard LOW RES *5MB PDF Topic: Social Media & Building an Entertainment Brand Online: From Push to Pull. UPDATE: Slideshare version now available, see below. ...

New video: beyond the Noise – using Social Media in the Music Business (MidemNet Academy 2010)

This is the video from my MidemNet Academy Presentation on January 25, 2010, in Cannes / France. The slideshow is embedded below, as well. Enjoy – and spread the word.  How to use social media for marketing your music business (Midemnet 2010) View more presentations from Gerd Leonhard. Related articles by Zemanta My presentation on ...

Social Media and the Future of Football (Slideshow)

This slide-show is the public version of a presentation I gave for the pan-European football association yesterday, in Cyprus. Football (and most other sports businesses) needs to embrace the web as a platform for going directly to their target markets – in parallel to their traditional broadcasting deals – ...

Social Media Marketing Spend to Hit $3.1 Billion by 2014 says Forrester

Food for thought via mashable.com "We already knew that social media marketing budgets were on the rise, but now we know by how much. Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 ...

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