Tag: Marketing

New video: beyond the Noise – using Social Media in the Music Business (MidemNet Academy 2010)

This is the video from my MidemNet Academy Presentation on January 25, 2010, in Cannes / France. The slideshow is embedded below, as well. Enjoy – and spread the word.  How to use social media for marketing your music business (Midemnet 2010) View more presentations from Gerd Leonhard. Related articles by Zemanta My presentation on ...

Social Media and the Future of Football (Slideshow)

This slide-show is the public version of a presentation I gave for the pan-European football association yesterday, in Cyprus. Football (and most other sports businesses) needs to embrace the web as a platform for going directly to their target markets – in parallel to their traditional broadcasting deals – ...

Inspiring example: Making The Economist social (via Social Media today)

Image by gleonhard via Flickr I found this snippet on SocialMediaToday.com and it's clearly a trend we are going to see everywhere, in 2010: companies as well as individuals and organizations will put social media on the forefront of their 'marketing' efforts. "The FT says that Economist publisher Ben Edwards hopes that ...

Content: the past, and the future – we must challenge our assumptions

In the past – i.e. pre-web, pre-mobile, pre-social-media, pre-twitter, pre-facebook, pre-realtime – most larger players in the content industries were focusing on controlling distribution, production and marketing;  it was all about scale and domination, and about achieving hit-driven, repeatable mass-market success. The Internet has completely changed this (or rather, ...

The Mobility Revolution and the Power of Social Media (presentation at the ACTE09 conference in Prague)

Here is my presentation from the ACTE09 event in Prague, today, where I also had the great pleasure of meeting a very interesting fellow speaker and like-minded 'change agent', Michael Jackson, from South Africa, who served as MC for the whole event. The topics of my presentation: how mobile and ...

Social Media Marketing Spend to Hit $3.1 Billion by 2014 says Forrester

Food for thought via mashable.com "We already knew that social media marketing budgets were on the rise, but now we know by how much. Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 ...

Pre-Web Content Economics vs Web-Native Content Economics

I’ll make this brief since I am at the NRT lounge going back to ZRH in an hour. Here are some of the key trends for the immediate Future of the Content Industries that I wanted to share with you. Pre-Web Content Economics: Consumers. Scarcity. Centralized. Computer = Internet Access. Professionals ...

The Future of Business in a connected world (my presentation at ACCJ Tokyo)

 Nice gig a the American Chamber of Commerce in Tokyo today – lots of very interesting people, and good conversations. Here is the event description:  "Social media and online communities are becoming powerful CRM-like tools that almost all major brands and companies are employing. Marketing, PR and advertising is switching from Push ...

Advertising 2.0: Invent ideas to attract an audience

Found this somewhere… hits the nail on the head, imho. Read more on my views on Advertising trends, here. Related articles by Zemanta The Future of Advertising, Marketing and Media: my presentation at TribalDDB London (Nov 12, 2008) (mediafuturist.com) Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Marketing (slideshare.net) Social Media ...

Online Ad Spending Will Keep Growing says eMarketer (and I agree)

This makes for a good read: Online Ad Spending Will Keep Growing – eMarketer.  Ok, so, of course eMarketer would say this – but it still makes a lot of sense to me, as Internet Marketing sure beats many other marketing activities both in terms of conversion as well as ...

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