Tag: Mass media

Some good learnings here: How the Huffington Post became a new-media behemoth

Gigaom has some good comments on this topic, see below. I personally believe that curation is content, as well, and that meta-content ie content about content will become extremely valuable going forward. What do you think? How the Huffington Post became a new-media behemoth "Traditional media critics attack the Huffington Post for ...

Short video: I program my media – it does not program me (switching from Push to Pull)

Broadcasting (TV, Radio) is switching from Push to Pull.  And so is advertising!  Let me know what you think:) Related articles Content Futures: short video by Futurist Gerd Leonhard (mediafuturist.com)

A must watch: full-length video of my talk on the Future of Communications and Social Media at NBS Brazil

Here is a real must-watch: a 90 minutes tour-de-force on pretty much anything you'd ever want to know on the Future of Communications, Marketing, Advertising, and (Social) Media. This presentation (and the event that was put on by the NBS agency who have also graciously provided this video recording) got ...

The Future of Content in 140 Characters: Music=404, Ctrl=MiA, TeleMedia>6Y and GWHTLC !

Today, Jeff Pulver's 140 Character conference in London presented a whole new challenge to me: make a presentation on "The Future of Content" with less than 140 characters i.e. in true twitter style (at least as far as the headlines and bullets are concerned), and deliver it in 10 ...

Content: the past, and the future – we must challenge our assumptions

In the past – i.e. pre-web, pre-mobile, pre-social-media, pre-twitter, pre-facebook, pre-realtime – most larger players in the content industries were focusing on controlling distribution, production and marketing;  it was all about scale and domination, and about achieving hit-driven, repeatable mass-market success. The Internet has completely changed this (or rather, ...

Social Media Marketing Spend to Hit $3.1 Billion by 2014 says Forrester

Food for thought via mashable.com "We already knew that social media marketing budgets were on the rise, but now we know by how much. Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 ...

Engineering the new Content Ecosystem: Video Interview with Freedom Labs

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Pre-Web Content Economics vs Web-Native Content Economics

I’ll make this brief since I am at the NRT lounge going back to ZRH in an hour. Here are some of the key trends for the immediate Future of the Content Industries that I wanted to share with you. Pre-Web Content Economics: Consumers. Scarcity. Centralized. Computer = Internet Access. Professionals ...

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