Tag: Media

The Future of Media: new slideshow (from some recent talks on this topic)

The future of media: summary by Futurist Gerd Leonhard from Gerd Leonhard Images below provided under creative commons attribution license (unless they contain 3rd party content)  

The future of advertising will be… Good stuff via The Media Online

Trust will be everything. Social media and our real-time connections have prompted a new age of transparency and consciousness around values, motivations, behaviors and outcomes of institutions. Doing good marketing and advertising means embracing responsibility and accountability throughout your organization’s entire value chain. via The future of advertising will be… | ...

What is native advertising?

Native advertising is defined as ad strategies that allow brands to promote their content into the endemic experience of a website or app. Native ad experiences differ from traditional digital ad formats such as display and pre-roll because they are well integrated to the visual design of a publisher’s site ...

Changes in the Content Industries (summary illustration)

Taken from my presentation at the INMA world conference 2011 in NY

Content Futures: short video by Futurist Gerd Leonhard

Just rediscovered this nicely produced video from 2010… still worth watching imho:) Produced by Freedom Lab in Amsterdam (see http://tinyurl.com/dxcxu8) this is a nice video that juxtaposes some sound bytes from an interview with me with some cool graphics, ticker-tape animations, and illustrations. Topics: mostly about media and ...

Short video interview from Future Media Days Norway: The Future of Media (via Betatales)

BetaTales's John Einar Sandvand did a short but concise interview with me, during my engagement at Future Media Days Norway (Oslo), November 16, 2010 (see the slides / pdf, here).  A snippet:   "One of the most important trends is the transformation from a Copy Economy to Access Economy. Traditionally media business ...

A quick summary: the future of media

Just a quick infographic / collage on the future of media, below. For more details, check out this video, and this slideshow.. and the links below. Enjoy. PDF: Download Gerd Leonhard summary future of media Related articles Short interview at ICTQatar: the future of media, music, advertising… and futurism (mediafuturist.com) The ...

The Future of News, Publishing and Media: Monetizing Content (Presentation at the INMA World Congress)

Here is my presentation from today's event in New York City – more details later! NYC INMA Gerd Leonhard Low_res PDF The Future of News, Publishing, and Media: How to Monetize Content In the Next 3 Years "The challenge of how to monetize content in a digitally networked and always-on ...

Immediate Media Futures: my preso at the Guardian CMS: data is the new oil; forcing to buy is like… forcing to love

I really enjoyed being at the Guardian's Changing Media Summit in London, last week. Not only is the Guardian one of my favorite online news-sources but I also got a chance to talk to Wikipedia's Jimmy Wales, during the event, and I met tons of great and inspiring people ...

Meet me at the INMA World Congress in NY (April 27): Keynote on how to monetize content in the next 3 years

I am delighted to have been invited to hold a keynote at the International Newsmedia Marketing Association (INMA) prestigious World Congress in New York City, on April 26-28, 2010. Here is what I will talk about (Tues, April 27, 9am):  The Future of News, Publishing, and Media: How to Monetize ...


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