Content Futures: short video by Futurist Gerd Leonhard

Just rediscovered this nicely produced video from 2010… still worth watching imho:)

Produced by Freedom Lab in Amsterdam (see https://tinyurl.com/dxcxu8) this is a nice video that juxtaposes some sound bytes from an interview with me with some cool graphics, ticker-tape animations, and illustrations. Topics: mostly about media and the future of content. Distribution is no longer a business for media companies. Why Open Licensing is so important. The move from selling copies to selling access – how will that be monetized? How will content be curated, recommended and then… monetized by the Creators?

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