How to become internet famous for $68 (Santiago Swallow story sheds light on fake Internet fame – made me think)

There’s just one thing about Santiago Swallow that you won’t easily find online: I made him up. Everything above is true. He really does have a Twitter feed with tens of thousands of followers, he really does have a Wikipedia biography, and he really does have an official web site. But he has never been to TED or South By South West and is not writing a book. I—or rather he—flat out lied about that…

Twitter is awash with fakers with fake friends, many with self-created Wikipedia biographies and most of whom position themselves as “professional speakers,” “experts,” or something similar. The people in the middle—the rest of us—get duped into thinking someone is more popular than they are…."

Gerd adds: great story indeed.  



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