I just rediscovered this video, back from 2009 but still relevant: The Future of Content & Creativity: Gerd Leonhard Futurist Speaker at RSA London (4/2009)

This is the video of my speech I held at the RSA as part of an event on April 8 2009, entitled “New Media Futures: what next for content and creativity” Topics: The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? More details: RSA https://tinyurl.com/cxfxq4 (includes Audio Download) Slideshare PDF https://tinyurl.com/c6hw7f More details on my blog https://tinyurl.com/dawous


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