Nielsen releases study that proves causal relationship between Twitter and TV ratings – Lost Remote

Nielsen has just released a major study for the social TV world. The study “proves there is a causal relationship between Twitter conversation and TV ratings — the volume of Tweets influences the number of TV viewers,” as described by Twitter’s communications team referencing Nielsen’s big announcement.

Source:https://lostremote.com/breaking-nielsen-releases-study-that-proves-casual-relationship-between-twitter-and-tv-ratings_b38426
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