“Gerd Leonhard  (Download his slides.)
Thinking out of the box is extremely different when you have been crammed into the box in the first place. According to Gerd Leonhard we are all about to experience what internet has done to the music industry. This should not be surprising, because ongoing medialization is an excellent predictor of what is actually already going on. We are living in an era of digital Darwinism, in which software is devouring the world, as it were. Technology is enabling the strangest things – think of the film Transformers – but to arrive at the right application in order to be commercially successful, businesses will have to cross over the Valley of Death.”

Design to Disrupt: Four visionaries

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