To help understand what digital transformation is as well as its promise, I spent the last year along with my colleagues at Altimeter Group interviewing those who are leading change at some of the biggest companies in the world. Most recently, we also fielded a survey to capture the true state of digital transformation to help change agents plan their next steps as well as providing a benchmark for later comparison. You can download the new report here.
“Interestingly, 88 percent of executives and digital strategists we surveyed stated that their company is undergoing a formal digital transformation effort in 2014. That’s huge right!? It’s also something that we theorize is a misnomer.”
Digital Darwinism: Transforming a Business in The Selfie Era
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