More information on this event here. Download the PDF: Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public-web 8.5MB
Dropbox version (same file). Dropbox high res version (34 MB PDF)
NEW: the video is now available
The Future Of Business, Media And Advertising – The Next 5 Years
The exponential progress in technology is already impacting just about every segment of our society, culture and industry, and in the next 5 years we are likely to see almost science-fiction-like innovations become a common occurrence: big data-fuelled business intelligence, artificial intelligence in software and machines, repetitive human jobs replaced by automation, total trackability of most marketing and advertising activities, social networks as the broadcasters and the convergence of TV and the Internet, the continued shift to ‘brands with a purpose’, screens replacing almost all printed products, automated real-time language translation and much more. Gerd will address questions such as: which jobs will still be handled by humans rather than ultra-smart software? What is the future of agencies? How will stories be told in the future, and who will tell them? If media increasingly goes over-the-top and becomes even more fragmented, how will brands reach consumers in the future? How can marketers cut through the increasing noise in digital media? Which economic trends will impact the marketing business, and how?
And as usual, here are some key images from my talk (video to follow soon, hopefully):