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Short video on ‘advertising of the past’ versus advertising in the future

This is a a short clip from my 2013 presentation at the Guardian advertising summit. Download the slides here

…from tracking, targeting, tempting and terrorising to sense-making...

Some best-of’s:

Guardian Advertising Summit Futurist Gerd Leonhard Public Low Res_page_04 Guardian Advertising Summit Futurist Gerd Leonhard Public Low Res_page_17 Guardian Advertising Summit Futurist Gerd Leonhard Public Low Res_page_18 Guardian Advertising Summit Futurist Gerd Leonhard Public Low Res_page_22 Guardian Advertising Summit Futurist Gerd Leonhard Public Low Res_page_26 Guardian Advertising Summit Futurist Gerd Leonhard Public Low Res_page_34

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