Loading Future Keynotespeaker Gerd Leonhard


The Internet of Things is already here—just not the way you expected (#futuristgerd quoted)

“Gerd Leonhard, CEO of the Futures Agency, believes companies chasing user information “will never want less data from us, and they will find it impossible to resist the mantra of ‘yes we can and so we will,’” describing it as a “huge issue looming right in front of us.” In his estimation, it’s an issue that will need to be addressed both on individual and regulatory levels.

Currently, protections for IoT consumers are too often absent. A 2014 study of connected devices and services found that 52 percent didn’t even provide a privacy policy to inform users what can be collected and how it can be used. It’s already difficult for companies to avoid the temptation of overreaching when it comes to data; it’s even harder to prevent them from crossing the line when there is no line drawn in the first place.

“The problem is similar to why oil companies were and are heavily regulated,” Leonhard says. “Data is the new oil but we have very few regulations as to who, where, when and why.””

The Internet of Things is already here—just not the way you expected
via Instapaper




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