Riffing-off, and simplifying from, a recent WEF piece here — I think this will become a strong meme for 2021 (no matter what you may think about the WEF and its ‘Great Reset’:))

“Sustainable innovation is creating new products that can be produced with fewer carbon emissions, less waste and an emphasis on enhancing wellness. For instance, Unilever makes toothpaste tablets in reusable containers, and Procter & Gamble sells soap swatches that become cleaning products (hand soap, shampoo, laundry detergent) when you add water. Sustainability is the new digital revolution”

via the WEF post

• COVID-19 has created a sense of urgency for businesses to improve their sustainability credentials.
• Some companies aren’t adapting quickly enough to this “disrupt or be disrupted” mindset.
• Lessons must be learned from the digital revolution to enable businesses to adapt, innovate and ultimately prosper in the future.

Here’s an excerpt of a recent talk I gave on this subject….