SUSTAINABLE IS THE NEW PROFITABLE. GREEN IS THE NEW DIGITAL.
Why and how the decarbonisation of our economy is the biggest opportunity in this coming decade
‘Digital transformation’ is just business-as usual-by now. The next really big topic has been on the agenda for decades but apparently had to first be kick-started by the Corona Crisis: The Decarbonisation of our economies and the ‘gradually, then suddenly‘ departure from the fossil-fuel era.
Get ready: wide-ranging new carbon taxes are inevitable (airlines, meat etc) and fossil fuel subsidies will be turned into ‘nature positive’ investments. During the Covid crisis we have learned that being prepared for emergencies is utterly essential – and that yes we can indeed compromise and collaborate if we have to. Covid19 is a test-run for climate change.
I set forth that the circular economy is the only economy we’ll have in 2030, and that ‘sustainable’ is becoming the new ‘profitable’ in the next 5 years (yes…have a look at the stakeholder economy debates).
Any company that does not understand how this global move towards rapid decarbonisation will impact every segment of their business – from R&D to supply-chains, to production to distribution to marketing to branding – will wither and shrink or just fade away, and any individual that does not understand what it means as far as knowledge, skills and mindset is concerned, will quickly become dispensable.
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