“Apple is on the right side of this battle—it has no direct interest in fueling the ad industry, albeit it’s clearly not immune from data collection and advertising itself. But Apple has adopted privacy as a USP, and has gone toe to toe with Facebook and the ad industry with the crackdown on browser and app trackers and those privacy labels.” I tend to agree on this analysis – I just wish that Safari would have more plug-ins and overall increase its speed.
Why You Should Never Use Google Chrome On Your iPhone, iPad Or Mac (Forbes)